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About us

JUST4KIDS by NOOSC Ltd was created by a mum and her 2 boys, concerned by the lack of Natural deodorants available on the market.

We were unable to find a natural deodorant that was aimed purely for children, that didn’t contain any nasty chemicals like aluminium (associated with ALZHEIMERS) Parabens (being studied to determine if they play a role in breast cancer) and Propylene glycol (a neurotoxin that causes dermatitis, kidney and liver damage) which can be found in everyday deodorants.

We knew other mums and dads wanted to do the best by their kids so we set about developing a natural deodorant specifically designed JUST4KIDS with the help of Noah aged 7 and Oscar aged 10 hence the company name of NOOSC. With lots of research help and advice from experts in laboratories (the kids loved their visits to meet real scientists), we began developing the best natural deodorant formulated JUST 4 KIDS. Our deodorant is a healthier alternative to traditional antiperspirants; we have made our product with passion to give children a healthier start in the deodorant arena formulated for younger sensitive skins. One that children would like to use and parents would want to use on their children.


We believe that using only the finest natural ingredients for our children gives them a brighter future. We want to make it easy for you to get your hands on the best Natural Products specifically designed by Just4Kids.